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Get your tyre mix right and everything else gets easier — customers leave happy, your bays stay busy, and you're not tying up cash in stock that won't shift. Get it wrong and you're either turning work away or watching slow-movers gather dust. Here's how to build a mix that works. Start with your customer base Before you order a single tyre, look at who actually walks through your door. A rural garage serving farmers and vans needs a very different stock profile to a town-cen

"What's the difference?" is the question every fitter hears when a customer sees the price gap between two tyres. Being able to answer it clearly — and stock all three tiers — is what turns a browser into a sale. Here's the honest breakdown. Premium tyres Premium brands are built around research budgets, advanced compounds and long development cycles. Customers are paying for shorter wet braking distances, quieter running, better fuel economy and longer, more predictable life

Every new tyre sold in Ireland carries an EU label — and customers increasingly ask what it means. Being able to read it back to them in plain English is a quick way to build trust and help them choose. Here's the whole label, decoded. Fuel efficiency (A to E) The top rating measures rolling resistance — how much energy the tyre wastes as it turns. An A-rated tyre rolls more easily than an E-rated one, so the engine works less and the driver burns less fuel. Over the life of